It’s been said that in the voiceover industry, you can make money in your underwear. So sorry for the visual there but…..it’s true. You certainly can assuming you’re not being directed live on Zoom.
Wouldn’t you imagine that such a lackadaisical setup in the voiceover industry could lead to widespread slow deliveries and maybe a touch of sloppiness in general?
I come from the business world. Not just the business world but the ‘business of healthcare’ world. Being on time is extremely important and professionalism is part of your overall reputation. To be more specific, I am a Fellowship-trained Chiropractic Orthopedic specialist and am currently working on my second Fellowship in Forensics. My clinic employs 14 people and I’ve been in business for over 23 years.
I take the words ‘reputation’, ‘work’, and ‘pride’ extremely seriously.
That’s not to say I’m not a fun guy. Hey, I was a traveling singer/songwriter for almost ten years! I’m all about fun! But at the end of the day, we get one chance at a first impression and, if we screw anything up along the way, we may never get a chance to fix it.
How many times have you waited around on an air conditioner repairman or a plumber or a handyman to come and fix something you desperately need to be fixed? They have the worst reputation for being dependable and on time, don’t they?
Here’s the thing though, it’s because there aren’t a ton of them out there in the world to compete with so they can take their time. They can treat you however they want to treat you. They can miss timelines all of the time and never really pay the piper for a lack of professionalism and a lack of timeliness.
But you cannot treat customers that way in the voiceover industry. There are a million VO actors out there just dying to get those big commercials or eLearning and corporate narration gigs. Heck, I’m one of them!!
If there are so many VO actors vying for the same gigs the voiceover industry, you have to take every gig seriously and deliver every time, on time. There’s really no other way to be.
When I have a commercial or simple voiceover project and I have 3 days to get it done, I literally get it done in the first day because I cannot stand to have things hanging out there in the wind just waiting on me to get to it finally.
Why put off until tomorrow that which can be done today? Right?
You set yourself apart by being on the ball. Being ‘with it’. It’s important to understand that making a good living in the VO world is mostly about REPEAT business and you don’t get repeat business by mistreating them the first time.
So, timeliness and professionalism are the way in the voice-over industry. Oh, and being a good person that’s easy to work with. I can’t tell you how many people I’ve heard this from. Nobody wants to works with a pain in the backside.
Timeliness, Professionalism, and Good.
That’s voice over success broken down into three ingredients from what I can tell so far!